We Started In The Quiet Hours Nobody Else Sees.

Between a squat rack and a logic board — our founder,

an artist and visionary designer based in Perth,

discovered that whether you are writing a song or

hitting a new PR in the gym, the process is always the same.

You have to let the old version of yourself die

so the stronger one can take its place.

That realisation became a brand.

The eleventh hour is that final high stakes moment

right before a total transformation. It is the moment

most people give up.

We built Eleventh Mourning for the ones who do not.

XI is not just a number. It is a promise you make

to yourself. It is the moment you stop mourning who

you were and start becoming who you are meant to be.

Most give up at ten. We live at eleven.